Early-stage planning over late-stage execution
The most valuable real estate decisions are made well before a lease is signed. Eighteen to thirty-six months out is when the option set is widest, the leverage is real, and the company has time to use the market rather than react to it. We work with clients early, often before there is a defined transaction in motion, because that is where most of the value gets created. Late-stage execution still matters, but it is execution against decisions that have already been made.